“Production artists should be accurate, fast, good listeners and patient, as they often complete the last step in a rushed process,”
Put simply, production artists are the creative professionals responsible for carrying out the execution of a design concept. These essential creative team members are the “doers” who run with design vision and ensure all creative deliverables are produced on time. The Production Artist is the final checkpoint in the creative design process.
They review the final copy, layouts, and content in print or digital form. They ensure brand standards across color, font, production quality, and more. Print and graphic production artists scale and crop, retouch, change layout and eliminate redundancy in copy. They put the finishing touches on the art that really matters in business, establishing and maintaining your brand.